"-blank- is the new -blank-"
It continues to astound me how often people use this formula.
Biff, come on. People are conventional, and that goes for the pet phrases they use too. Does this really still astound you?
What astounds me is how people believe it's not conventional. This formula went through several stages. First, it was funny about 4 years ago, then advertisers picked it up and it was everywhere. Now, despite it's fatigued ubiquity, people continue to use it and believe that it is witty.
By putting it on this website, I hope to encourage new phrases to take its place and make everything more interesting.
AIDS is the new herpes!!
I thought more about this one, and have determined that this can still be funny or interesting. It's only when advertisers use the formula that it really irritates me.
Car commercials and fashionistas...blame them.
The British satirical magazine Private Eye has a whole column dedicated to this, called "neophiliacs". I am amazed that it hasn't yet appeared in Lake Superior State University's annual "Banished Words and Expressions" list.
How's this: "Red is now the un-old pink" :o)Only joking. P.S. Don't you hate those stupid little smiley-face things like the one I used above?? They drive me insane.
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